Kovács és Szalay Kft., the producer of Smile products is a 100% Hungarian-owned company with a long history dating

back to 1969 when Mr. László Kovács established his first bakery.


Due to continuous innovation based on market needs the company has become the market leader in pre-packed bakery

products’ category.


The company has HACCP qualification since 2003 and were successfully audited and received the IFS qualification again

for 2017. In order to be able to fulfil the increased demand the company have invested into a modern, large-capacity

production line in a new facility.

All of our products have been tested and approved by the National Public Health and Medical Officer Service

(ANTSZ). In Austria they have been tested by the LVA Institute and the production is in line with HALAL specifications. All of our products are produced in Hungary using Hungarian labour and mostly local raw materials.

Our main principle is to fulfil current and upcoming customer needs with continuous innovation (new flavours, new pack

sizes, new packaging) and support sales with strong marketing aid.

Currently our portfolio offers three main product categories.